Behind the Brand


While watching a barrel race in 2018, I kept seeing all the shirts come untucked in the back and front showing off parts you don't want to show off and shirts that got hooked on a saddle horn showing more parts or causing a wreck in your run, and the last thing on my mind before entering the arena for my run is making sure to tuck in my shirt and who needs to be thinking about that right before you go in. I made a comment “I need to invent a comfortable body suit that has the same traditional rodeo look”. 

In Sept and Oct of 2018 I had to have back to back surgery on placement of stents in my iliac vein that runs from top of my thigh across my abdomen. I developed a blood clot in my groin when I was 37 weeks pregnant with my youngest daughter Staheli. I have a blood disease called Factor Five Leiden were my blood clots really easy and I also have May-Thurner Syndrome which is a condition that causes the left iliac vein in your pelvis to narrow because of pressure from the right common iliac artery. Doctors all gave me the pre caution not to ride horses or run barrels as I am on blood thinners for life now. So with thinking I couldn't do those things I wanted to stay connected to the world I love and to all the friends I met along the rodeo trail and in barrel racing land. So I decided to venture into a world I was not familiar to, with only a idea and a goal!
I started doodling over the winter to see if I could come up with some solutions to more than just those issues, like how hot and stiff traditional ones are, how tight through the arms and shoulders they can be for broader girls (like myself) and asked a local lady to help piece some bottoms to some shirts and that got me an idea of how the process was gonna go and then I found a Product designer/developer and we were able to figure out the fit, pattern and material to use to keep things comfortable as a body suit while in the saddle. We found that the double brushed poly material for the body was so comfortable, it was breathable and moisture wicking and something new to the rodeo world. But I wanted to keep the look of traditional rodeo shirt so I kept the trim, collar and cuffs the same material so it can be ironed and starched and keep the same classy traditional rodeo look, but be much more functional and comfortable. I asked my sister in law/partner in crime/best friend Sydney King to help and ride this crazy train with me and I’m glad I did. I am beyond excited for the new product we have finished and have in production and we hope you all love it as much as we do. 
I started riding again July of 2019, got a partial “ok” from the the compromise was wearing a helmet, and I’ll take it. Because life is to short to be anything but happy and to follow your dreams and goals. I want my daughters and anyone else that has struggles with their health or any other issues, to know that anything is possible if you work hard at it and never give up. I have a goal to produce an amazing rodeo shirt, live life to the fullest, enjoy my family, be happy and stay healthy. Thanks for supporting us, we are so excited for the rest of this journey.